A Domme once told me that she had over the years several clients that were heavy masos who vigorously denied being the least bit submissive. I later mentioned this to another Domme who said she too had encountered the phenomenon and that they wanted to think of themselves as being Tough Guys. Taking a hard CP session validated their self image.

I am not one of those. I have repeatedly characterized myself as being 60% maso/ 40% sub. I have never had trouble admitting that. One reason for that is I am very introverted and the whole Alpha/Beta dynamic is much less important if you are introverted. I am also a switch and in my early days I had much more trouble expressing my sadistic/dominant fantasies than my msso/sub ones. I discussed that here

http://domina.ms/~domroot/thebuzz/ubbthreads.php?ubb=showflat&Number=5979#Post5979