I will read the entire non-blog portion of the web site if I am interested in making an appointment.

If she has a huge blog ( years of archived posts on the side bar ) I will skim the titles of some of the latest posts. If I am very interested in a particular kink I will search the blog to see how often she wrote about it.

If she has a smaller blog I will look at the titles of all of her posts and read the ones that peak my interest.