I think most subs research pretty hard. I want to make sure our interests match or are close. So, yes I look at interests, gallery and pricing before contacting. Many websites just have almost no information. That will usually make me continue to another sight.
To me a website doesn’t have to over the top fancy.
What are interests and limits.
Gallery and it doesn’t have to be lengthy.
Tribute.
Equipment. Sounds, strapons, tens etc.