Emoress,

My understanding is actually you nailed it with #4. The original Max founded it and ran it for a long time. He sold it to someone else with "big plans" but that person never was able to do what they wanted.

From here it gets fuzzy, but the rumors were that the 2nd owner sold it to Eros & everyone expected them to shut it down. That is when the site listings were still being managed & Max was actual competition (which is why the scramble to set this site up happened). Eros, for whatever reason, just let it continue but put no resources towards it (there was even a time where getting a new account approved would take months).

What the current situation is, nobody seems to know. I do know that several Dommes have come forward over the last few years wanting to buy it but have never even been able to get any response to their inquiries.

Asp