If I could only chose one way to advertise I would work on my SEO. The best clients will come from google searches. This type of client tends to be more deliberate and more proactive in research rather than browsing directory photos with one hand.

That means writing a lot, A lot--a lot, 2000 words per page discussing topics your potential client might be searching. I spend about 20+ hours a week writing and tweeking my website.

I am face-out and public with all the possible ads and social media I can and I still get the best results from better google results, but it is blood, sweat, and tears to do.