No disrespect to anyone meant, but is it possible that the first quote is just part of an online stage personna that some prodommes and many findommes do?
Is it meant to be taken seriously beyond stimulating a fetish for more business?
I'm not sure it matters whether this is marketing or this person is just kind of...clueless?
There are many ways to "stimulate" business. You can try to make your clientele feel guilty or you can get to work.