I noted many years ago pivot points in domme's careers where they either grow or exit. They are a follows:

3 months in
"Wait. This isn't just being paid for being a bitch?"

1 year in
"This takes way more time and money than I thought to get sessions."

5 years in
"Maybe I don't want this to be my career."

10 years in
Burnout, break down, time to touch grass

20 + years in
Find a live/work balance, learn to give 0 f's.

Source: Completely pulled out of my butt

Looking at your example's twitter it would appear she's a year in and realizes she has to invest a lot of time an money and the ROI isn't what she thought it would be. To be fair, I've seen MANY men convince women to become dommes because "fetish guys are stupid and will simp for anything." It's some weird pimp fantasy or something. I dunno. It's wrong whatever it is. The kink community has its newbies, but for the most part is quite savvy and craves authenticity.