My guess is that they meant it in a cutesy way, like "Risky Business" or "Monkey Business".

Maybe a bold person should put up a server for prodommes. I think it could succeed for them like Twitter did. I had to make a special trip to Switter, whereas with Twitter I was there anyway for other reasons. The same could be true now that Mastodon is a thing.

Little reason for people to complain. Don't like it? Block that server. Poof!