DommeLynx and Mistress Ayn, I've observed and been part of the discussion on MF concerning this issue. I'm a longtime sub that has been in and out and in of the scene for decades. I came out of the live session, print / audio era. (I say "audio" because before the internet if a regular called his Mistress to check in there were sometimes... well flirting... the beginnings of phone session business.)

With the internet, plus Covid, if you are in any business that has traditionally involved live performance you are spending way, WAY more hours learning about new ways to interact with customers via social media and the web. You are spending more time preparing for a session than actually delivering the service live or virtually. When you figure overhead, time spent, etc. $300 an hour or whatever is a lot less than that in terms of profit.

When you include the Covid inflation of the past two years subs have complained about pricing. The imminent Ukraine inflation shocks to come will only accellerate subs shock. I began to go online and check session rates and they have accellerated dramatically. And I understand both sides. No matter how you love any profession or hobby, the bottom line.

Virtual sessions may be the way to go for many subs who can't afford live. And live sessions may be considered a luxury. It's just the way it probably will be. Good luck to all.